Podcast Collective × Kisaco Research
Prepared 20 August 2026
A media program built around the room you're building.
Five audiences. The right speakers on the right shows. Content your team can keep using.
Building on what worked last year, this is how we expand the partnership for the CHFS you are building in 2027.
- Event
- February 23 to 25, 2027
- Campaign
- September 2026 to February 2027
- Audience strategy
- 5 audiences mapped
- Prepared for
- Reka, Alice & the CHFS team
01 — What changes in 2027
CHFS is becoming a bigger conversation. The media strategy should make that visible before anyone arrives in Los Angeles.
Connected Health & Wellness reflects a room that is becoming much broader than fitness alone. For 2027, our opportunity is to make those audiences feel the relevance of CHFS before they ever walk into the room.
01
Gyms & boutique fitness
Operators, founders and CEOs
02
Hotels, spas & hospitality
Wellness-led guest experience
03
Longevity clinics
Clinicians, operators and health science
04
Elite sport & performance
Pro teams and performance staff
05
Residential wellness
Developers and wellness real estate
The opportunity is not simply to generate more podcast appearances. It is to make the breadth of CHFS visible through the people shaping each of these industries.
02 — Coverage map
Where we can credibly reach each CHFS audience.
Together, we use the map to see where each CHFS voice can have the most impact. We lead with the audiences where Podcast Collective already has meaningful reach, extend into adjacent communities where there is natural relevance, and keep building the right routes into newer audiences.
Audience first. Speaker second. Show third.
Gyms & boutique fitness
DIRECT
Owned: Future of Fitness
Partner: Fitness operator and founder podcasts
Future of Fitness is built on this audience. Operators, founders and CEOs. This is where our owned reach and partner relationships are deepest.
Longevity clinics
STRONG
Owned: Future of Fitness + The DNA of Things (subject to host availability)
Partner: Health-science and clinician-led podcasts
A direct fit across Future of Fitness and our broader health-science network, with access to clinic operators, practitioners and the audiences shaping longevity.
Elite sport & performance
STRONG
Owned: Future of Fitness
Partner: Performance and sports-science creator network
A strong network of performance and sports-science creators, well suited to the caliber of speakers Kisaco flagged from the Rams, Lakers and Astros.
Hotels, spas & hospitality
ADJACENT
Owned: Future of Fitness (wellness crossover)
Partner: Wellness and guest-experience podcasts
Hospitality is reached most credibly through adjacent fitness, wellness and longevity audiences rather than treated as a standalone media vertical. We recommend using that overlap selectively.
Residential wellness
EMERGING
Owned: Route still developing
Partner: Selective opportunities as fit emerges
Residential is the newest audience in the 2027 strategy. We will map it alongside the other four and pursue opportunities that meet the same quality bar as the rest of the program.
This is the strategic starting point for 2027. In both partnership paths, we turn it into a working five-audience media map showing the strongest owned and partner-media routes by audience. That gives Reka and the team a clear landscape against which to select speakers before outreach begins.
03 — The 2027 media plan
How we build momentum before the event.
The principle stays simple: lead with owned media where we have direct audience fit, then extend into partner media when the speaker and opportunity make it worthwhile.
CHFS voices on owned media
Standout CHFS speakers featured where Podcast Collective has strong audience alignment, creating conversations that build authority before February and content Kisaco can continue using across the campaign.
Future of Fitness throughout the campaign
A consistent CHFS presence in front of the fitness and wellness leaders already paying attention to the event's core market.
Five-audience media map
We turn the five audience priorities into a working media landscape so your team can see where the strongest speakers have the greatest potential before deciding who goes where.
Extending the conversation beyond our channels
When the right speaker and outside media opportunity come together, we can extend CHFS into additional communities where that conversation adds meaningful reach and credibility.
Kisaco can bring forward up to 10 priority CHFS speakers. Together, we use the media map to identify the voices with the strongest potential for each audience and opportunity.
04 — Why we keep part of the program owned
Content the marketing team can actually use.
Selective partner media can extend CHFS into new audiences when the fit is right. The owned conversations give your team something different: content you can keep using across the campaign.
Ongoing paid-media rights
Across Podcast Collective-owned content included in the program, so the campaign can keep running long after the episode publishes.
Campaign-ready content access
Kisaco receives the owned-media assets and formats needed to activate the content across its campaign.
Built for LinkedIn and Google amplification
Formats and content designed around the channels where your paid budget is already working.
Paid-media rights apply to Podcast Collective-owned content. Rights to third-party media remain subject to the individual publisher.
05 — How we'll work together
Your team brings the people and the story. We make sure both travel further.
Your team brings
- The CHFS campaign and messaging
- The priority speakers
- The perspective on what is changing in 2027
- Final approval on how CHFS is represented
Our team brings
- The audience and media strategy
- Editorial positioning for the speaker conversations
- The owned-media platform
- Production and coordination
- The media relationships
- Owned-media assets and reporting
We regroup two weeks after kickoff, then work together monthly through CHFS so the campaign keeps moving and the best opportunities do not get compressed into the final few weeks.
06 — The 2027 partnership
Two ways to build on what already works.
Both paths deliver six confirmed CHFS interviews, the five-audience strategy and media map, and Future of Fitness sponsorship. The difference is the sponsorship length, the owned-media count, and whether the program includes content amplification across every placement.
Foundation
Build the foundation.
The partnership we already know works, continued at full strength: six confirmed CHFS interviews, the full five-audience strategy and media map, and three months in front of the Future of Fitness audience, run through the same model that delivered for CHFS 2025.
What you receive
- 6 confirmed CHFS podcast interviews across Podcast Collective-owned and qualified partner media
- At least 2 of the 6 on Podcast Collective-owned media
- 3 months of Future of Fitness sponsorship, November through January
- Full five-audience strategy and media map
- Recommended owned and partner-media routes across all five audiences
- Up to 10 priority CHFS speakers mapped against the strongest opportunities
- Speaker-to-audience recommendations before outreach begins
- Produced 60-second CHFS sponsor read
- Campaign kickoff and CHFS messaging alignment
- Speaker positioning and interview preparation
- Guest coordination and scheduling
- Monthly working sessions through CHFS
- Delivery of Podcast Collective-owned media assets
Kisaco 2027 investment
$11,000
See what makes up the $18,500
Future of Fitness sponsorship
3 months
2 Podcast Collective-owned CHFS speaker interviews
Ongoing paid-media rights
Total value
$18,500
Recommended for CHFS 2027
Build for the CHFS you're creating.
The same six interviews and the same five-audience strategy, with more of the program placed on owned media and content amplification across every confirmed placement.
Everything in Foundation, plus
- 4 months of Future of Fitness sponsorship, November through February
- At least 3 of the 6 interviews on Podcast Collective-owned media
- Content amplification across all six confirmed podcast placements
- Ongoing paid-media rights across the included Podcast Collective-owned interviews
- Campaign-ready owned-media asset delivery for Kisaco's paid and organic use
Kisaco 2027 investment
$16,000
See what makes up the $26,000
Strategy, setup and five-audience media map
Future of Fitness sponsorship
4 months
3 Podcast Collective-owned CHFS speaker interviews
Ongoing paid-media rights
Total value
$26,000
07 — The onsite vision
How we can bring the onsite vision to life.
The media lounge conversation opened up something bigger: a connected environment where the right creators are in the room, conversations happen naturally, and the content keeps moving after the event.
The way to make the vision real
Media Partner Program
Bring a curated group of independent podcasters into CHFS, with briefing, credentialing, scheduling, Media Lounge coordination and content-rights support.
Onsite content capture
Create focused conversations with Eric and priority CHFS voices while everyone is together in Los Angeles.
Post-event storytelling
Extend the strongest conversations through recap content, clips and continued distribution to the Future of Fitness audience.
Once the core 2027 partnership is in place, we can shape the onsite layer together around what will create the most value in Los Angeles.
08 — From here
From here, we keep the momentum going.
This week
Alice shares the launch assets, copy and guest-invite kit, and we align on the right 2027 partnership path.
Over the next two weeks
We turn the five audiences into the working media map, then begin matching Reka's priority speakers to the opportunities with the strongest potential. In parallel, we finalize the partnership contribution and agreement.
Then monthly
We stay close through CHFS, keeping the campaign moving, reviewing opportunities and making sure the strongest voices are reaching the right audiences as February approaches.
Our recommendation is to build for where CHFS is going.
The event is bringing more industries, more influential voices and more reasons for people to pay attention. The media partnership should do the same.
By the time CHFS opens in Los Angeles, the people you want in the room should already know the voices, ideas and conversations they are coming there to be part of.